NIKE + sacai. Installation
Did you come here to meet the future?
Opium effect have created it already, with Nike + sacai as our patrons.
Bow down in a shogun stance. Hear the samurai-sigh and the sound of cicadas. As West and East meet, photographer/director Wing Shya partners Joerg Zuber Creative Director behind the lens. The disk image fills with a flood of binary seas, 500 perfect frames to each second.
And in front of the lens, Sui He. One of Asia’s most entrancing models, her garments recreate in artifice a timeslice marvel. Opium takes you to a world where image defies description.
Perhaps you are closer than you think. NIKE Lab stores in New York, London, Paris, Shanghai and Hong Kong are serving up this super-hi-res dream as we speak
- Agency OPIUM effect
- Client Shyalala workshop ltd, Hongkong
- Website –
- Category Digital
- Subcategory 14.5 Motion Graphics
- Awards Bronze
- Year 2016
- City Munich
- Country Germany
- Creative Directors Joerg Zuber
- Art Directors –
- Designers –
- Illustrators –
- Photographers Wing Shya
- Editors –
- Copywriters –
