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Digital > 14.5 Motion Graphics

NIKE + sacai. Installation

by OPIUM effect

NIKE + sacai. Installation
Did you come here to meet the future?
Opium effect have created it already, with Nike + sacai as our patrons.
Bow down in a shogun stance. Hear the samurai-sigh and the sound of cicadas. As West and East meet, photographer/director Wing Shya partners Joerg Zuber Creative Director behind the lens. The disk image fills with a flood of binary seas, 500 perfect frames to each second.
And in front of the lens, Sui He. One of Asia’s most entrancing models, her garments recreate in artifice a timeslice marvel. Opium takes you to a world where image defies description.
Perhaps you are closer than you think. NIKE Lab stores in New York, London, Paris, Shanghai and Hong Kong are serving up this super-hi-res dream as we speak

  • Creative Directors Joerg Zuber
  • Art Directors
  • Designers
  • Illustrators
  • Photographers Wing Shya
  • Editors
  • Copywriters
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