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Publication > 11.4 Magazine

OBOS-Bladet

by Bielke&Yang
Bronze

OBOS is the largest housing developer in Norway and one of the largest in Scandinavia. Their vision is to build the society of the future and, in doing so, fulfil homeowners dreams. OBOS-bladet is their publication, with a history spanning back to 1947. Today it is distributed to all of their almost half a million members.

With the redesign of OBOS-bladet, we wanted to highlight urban development in the future, and at the same time continue the heritage from decades of housing development and social responsibility. For OBOS, it has always been a goal to help young people to get into the housing market, therefore it was essential to develop attractive housing and member sections, as this is at the core of what OBOS does.

Based on surveys conducted among readers, writers and OBOS-members, we redesigned everything from the format, paper, grid, layout, photographic style, illustrations, colour palette and typography. The redesign is also based on the publications history from the last 72 years.

The masthead is based on two historical references combined. The geometric style of the 1950s masthead inspired a custom typeface that is also used as a display type. The 1970s masthead was placed to the right on the cover, and has “BLADET” encircled in the O. This is brought back in 2019. This type style and placement continues throughout the magazine, on every section opener and on single-page columns. We created a brand new structure for the magazine, with a more intuitive navigation and sectioning. The theme for each issue now has its own section, followed by the “Inspiration” section, with interior, trend and design. The new housing projects of OBOS and the membership benefits both have their own sections.

The custom sans serif typeface OBOS Sans references Scandinavian functionalism, facade lettering and architectonic type in Oslo, but with a distinctly contemporary touch. For the grid, we used architectural disciplines referencing one of OBOS’ first housing projects in Oslo. The grid provides consistent image ratios.

At last, but not least, we wanted to highlight the OBOS vision of a smarter, greener and more humane urban development. Therefore, we created a warmer and more compassionate expression for OBOS-Bladet to bring into the next decade.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers Christian Bielke, Steffen Olsen, Jørgen Brynhildsvoll
  • Illustrators Jon Arne Berg, Oscar Grønner
  • Photographers
  • Editors
  • Copywriters
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