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Branding > 10.2 Brand Logo

OD

by ELIPSY
Silver

The logo for the Polish brand OD conceived for a designer Krzysia Staniszewska is a simple, cohesive and raw graphic symbol which at the same time is a word – the name of the brand (meaning ”from”). Its form refers to the shape of a shoe seen from above. Fusion of two letters correspond with brands’ unisex policy. The OD cylinder then becomes an original shoe box and a pattern on the sole of the moccasins, which are the OD’s flagship product. Light and comfortable. Bare. Such are the OD’s designs and such its logo meant to be.

Agency
Credits
  • Creative Directors
  • Art Directors Kamila Schinwelska, Marcin Gwiazdowski
  • Designers Kamila Schinwelska, Marcin Gwiazdowski
  • Illustrators
  • Photographers Marcin Gwiazdowski
  • Editors
  • Copywriters
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