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Branding > 10.2 Brand Logo



The logo for the Polish brand OD conceived for a designer Krzysia Staniszewska is a simple, cohesive and raw graphic symbol which at the same time is a word – the name of the brand (meaning ”from”). Its form refers to the shape of a shoe seen from above. Fusion of two letters correspond with brands’ unisex policy. The OD cylinder then becomes an original shoe box and a pattern on the sole of the moccasins, which are the OD’s flagship product. Light and comfortable. Bare. Such are the OD’s designs and such its logo meant to be.

  • Creative Directors
  • Art Directors Kamila Schinwelska, Marcin Gwiazdowski
  • Designers Kamila Schinwelska, Marcin Gwiazdowski
  • Illustrators
  • Photographers Marcin Gwiazdowski
  • Editors
  • Copywriters
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