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Miscellaneous Categories > 17.2 Signs & Displays

Olympic village park

by ZOLOTOgroup
Gold

The green area in question appeared here on the eve of the 1980 Moscow Olympiad, at the same time as the village, constructed in 1978-79 to house the participants in the Games. Since that time, no refurbishment whatsoever has taken place on this section of woodland park zone, 53,66 ha. 
In 2013, the MOSGORPARK service was set the task of transforming this territory into a sports PARK, to become a major recreation area for Moscow residents.  
To achieve this goal, the following were invited to participate: the British architectural firm LDA Design – creators of the concept for London’s Olympic Park, and the Russian firm Alphabet City.  
 The ZOLOTOgroup was set the following tasks:
-To create a visual image for the Park’s brand
-To devise a visual language by which the Park could communicate with its visitors 
-To devise a design for a navigation system
-To produce and install the physical bearers for this navigation system 
The point of reference for the brand concept was provided by the graphic art aesthetics of the 1980 Moscow Olympiad, a historical event on a global as well as national level. Aesthetic references to the period of the 1980 Moscow Olympiad and to that historical period in general served as the main theme for the formulation of the concept behind the entire project. Such referencing enabled the determination of the project’s framework and the specifics of its visual component. 
Our agency devised a special Olympic typeface for the Park, to be used in all its communications – miscellaneous inscriptions and navigation aids. The bilingual script was created in such a way that each grapheme has two possible versions, adding a certain dynamism and helping craft a unique aesthetic look. 
One of the main distinguishing features of the concept for the navigation bearers is the mutual connection between the graphic and architectural solutions, constituting a single visual whole. The structures, specially produced for the Park, echo the character of the font. This approach enables the formation of a unified graphic space. All structures are harmoniously inscribed into the Park surroundings, while remaining eye-catching at any time of year. Their aesthetic content is saturated with a faithful nostalgia for the early 1980s.
The structures themselves are highly sculpturesque and distinctive, and are the first examples of such object design to be employed in the capital’s parks.  
For the convenient use of the Park’s navigation systems and its communication with visitors, we devised a set of pictograms. The set of pictograms developed by Nikolai Belkov in 1978 for the 1980 Moscow Olympiad served as its base.  
The main navigational instrument is the Park map. On this, the main entrances are numbered, all activity areas are indicated with pictograms, and all recognisable objects are labelled in two languages.
With many of the Park’s visitors coming for sports-related reasons, the map indicates running and skiing routes by means of special lines. The main pavilion, ropes course and children’s play area are shown in full, enabling users to orient themselves in the Park rapidly and without difficulty. 
All navigation bearers have now been installed on the park territory.  
Reconstruction of the Park is to be completed in the autumn of 2016.  

Agency
Credits
  • Creative Directors
  • Art Directors Andrey Truhan
  • Designers Andrey Zhandarov
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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