Silver
Product Catalogue for a new business branch of bag manufacturer FREITAG: ‹F-ABRIC›. These are new textile fabrics that grow and are processed in Europe, and which are 100% biodegradable.
Core medium of communication is a newspaper that explains the project extensively on 80 pages. A highlight is the trip of the Freitag brothers by bicycle and train: they traced the production sites of a pair of pants in France, Germany, Italy, Poland and Switzerland. This trip was captured photographically and on film and makes for a big picture pool for the print and online media.
The graphic design for F-ABRIC fits in seamlessly with FREITAG’s visual appearance and retains its textual trademark wink.
Agency
- Agency Studio Marcus Kraft
- Client FREITAG lab. ag
- Website –
- Category Promotion
- Subcategory 12.4 Product Catalogue
- Awards Silver
- Year 2015
- City Zürich
- Country Switzerland
Credits
- Creative Directors Daniel & Markus Freitag
- Art Directors Marcus Kraft
- Designers Marcus Kraft
- Illustrators Simon Trüb, Marlon Ilg
- Photographers Lukas Wassmann, Pascal Grob
- Editors Rainer Brenner, David Keller
- Copywriters –
- Project Manager Daniel Rohrer
