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Packaging > 13.5 Packaging Miscellaneous

Petrocoll Spatula Putty

by GRIGORIOS TSAKNAKIS & Co. / mousegraphics
Bronze

We thought of the product as any fast moving consumer good; with our mind towards the creation of a pack that would in fact sell putty, we created a design that could differentiate the brand (Petrocoll) from its competition. 
We employed the female element as our communication platform; a female figure would seem quite out of place within a construction site and would -we hoped- create a buzz among people in the business. 
Every female figure was dressed up with clothing of various degrees of transparency – the idea being not to be provocative, but to relate the product characteristics (degree of putty overlap), with the respective garment.

Agency
Credits
  • Creative Directors Gregory Tsaknakis
  • Art Directors Aris Pasouris
  • Designers
  • Illustrators Ioanna Papaioannou
  • Photographers
  • Editors
  • Copywriters
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