Petrocoll Spatula Putty
We thought of the product as any fast moving consumer good; with our mind towards the creation of a pack that would in fact sell putty, we created a design that could differentiate the brand (Petrocoll) from its competition.
We employed the female element as our communication platform; a female figure would seem quite out of place within a construction site and would -we hoped- create a buzz among people in the business.
Every female figure was dressed up with clothing of various degrees of transparency – the idea being not to be provocative, but to relate the product characteristics (degree of putty overlap), with the respective garment.
- Creative Directors Gregory Tsaknakis
- Art Directors Aris Pasouris
- Designers –
- Illustrators Ioanna Papaioannou
- Photographers –
- Editors –
- Copywriters –