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Packaging > 13.1 Alcoholic Drink Packaging

Piquentum wine “Brazda”

by STUDIO SONDA
Bronze

Preparations necessary to create the bottle labels for this special wine edition, bottled in 2014 (limited edition of 200 bottles), date back to 2012. More precisely, they started on September 21st, 2012 – on the day of grape harvest in a vineyard situated in the region of Istria (Croatia), unique because for 80 years it had been cultivated exclusively by using natural methodologies. And therefore, this vineyard fully reflects the philosophy of the wine producer Dimitrije Brečević. Time, space and honesty – that’s what this winemaker believes to be crucial for the quality of wine. That is why the production of bottle labels for this organic wine had begun by collecting 200 copies of “Glas Istre”, daily newspaper of the Istrian region, printed on the day of the harvest, and that is actually the embodiment of the symbolism of time (September 21st, 2012), of space (regional newspaper of the area where the wine is produced) and honesty (information transmitted by newspaper in a given time and space). Honest is as well the way in which labels are produced from the original newspaper paper (Glas Istre 21.09.2012): the pages taken are deprived of all extras and details, reflecting thus the character of the wine itself. At the same time the graphic element of the newspaper text that resembles a cultivated field, very appropriately recalls the wine name: Brazda (meaning: furrow; in the Croatian language brazda means a trench made in the ground by a plow). 

Agency
Credits
  • Creative Directors Jelena Fiskus, Sean Poropat
  • Art Directors
  • Designers Martina Sirotic, Zvjezdana Vukic, Aleksandar Zivanov
  • Illustrators
  • Photographers Sean Poropat
  • Editors
  • Copywriters Jelena Fiskus
  • Project Support Irena Kotiga
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