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Promotion > 12.2 Poster Series


by David Torrents

Pirulís. Columns of free expression is a graphic intervention produced by David Torrents that invites its audience to reflect on the sense of advertising posters in the street, in the current context in which digital communication has taken over.
In Barcelona, posters are stuck to advertising columns that are known colloquially as “pirulís”, a part of the urban furniture that is also found in most European capitals. But in our city, the “pirulís” have a little-known trait: advertising columns in Barcelona are public property. In fact, many local residents are unaware that they are officially known as “Columns of free expression”, and they don’t belong to a private company, so you don’t need to request a license of any kind in order to use them.
We walk along, we look around, we go down the street and perhaps we might happen to see some badly stuck posters on the colourful advertising columns with images of smiles with false modesty that look at us, unmoving. We are involuntary readers of posters that spy on us, and the streets are the stage for the poetry of these half-torn messages, sometimes found fortuitously on the pavement, made of paper. 
But do we read them? Do we believe them? Do we understand them? Do we care about them? Do we need them? 
The exhibition features 8 advertising columns (“pirulís”) with different interventions that suggest some questions, but give no answers. Interventions that take the form of posters, stuck to the columns just like the ones we often find in the street. 
In fact, in this exhibition, we question what sense there is in putting printed words up in street, but with the intention of making the point that posters have not disappeared and that they’ll be around for a long time yet. However, not so long ago, there was the poster designer and maybe this is a profession that no longer exists?

  • Creative Directors
  • Art Directors
  • Designers David Torrents + Gerard Mallandrich
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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