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Internal Production > 16.3 Self-Initiated Projects

Point of Soul 2


Key themes for future store concepts consolidated in a freshly developed brand: Point of Soul. A magazine that sets new standards in contemporary thinking, debate and conceptual acuity. Its target group are businesses that run a store or plan to open one. Point of Soul is a mono-thematic magazine that strikingly highlights individual facets of one overriding theme. Individual topics are attractively portrayed and served in easily digestible portions throughout the magazine. The result is a multi-layered product with a punch, contained within a common visual and thematic context. Special print effects, interesting materials and a varied typography further enhance the design.

  • Creative Directors Peter Ippolito, Gunter Fleitz
  • Art Directors Axel Knapp
  • Designers Kirsten Wagenbrenner-Ziegler
  • Illustrators Monica Trenkler
  • Photographers Zooey Braun
  • Editors
  • Copywriters Skalecki Marketing & Kommunikation: Jörg Skalecki
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