Polyester

Bronze

In the mid 90’s two suburban juniors got their hands on a personal computer and started experimenting. They called themselves Polyester and coded web pages — what we today call front end developing. Today, twenty years later, they are still experimenting, but now consider themselves seniors. 

With a communication concept based on the tagline “Since the Dawn of Markup” a custom rune-ish typeface was created by assembling the most common characters in markup language, >, / and <. The solution is a creative way to communicate “very old” and at the same time integrate markup language. The unique logotype stands out by itself and works both in-motion and as static.