
Bronze
In the mid 90’s two suburban juniors got their hands on a personal computer and started experimenting. They called themselves Polyester and coded web pages — what we today call front end developing. Today, twenty years later, they are still experimenting, but now consider themselves seniors.
With a communication concept based on the tagline “Since the Dawn of Markup” a custom rune-ish typeface was created by assembling the most common characters in markup language, >, / and <. The solution is a creative way to communicate “very old” and at the same time integrate markup language. The unique logotype stands out by itself and works both in-motion and as static.
Agency
- Agency Bedow
- Client Polyester
- Website –
- Category Branding
- Subcategory 10.1 Company Logo
- Awards Bronze
- Year 2015
- City Stockholm
- Country Sweden
Credits
- Creative Directors Perniclas Bedow
- Art Directors –
- Designers Anders Bollman
- Illustrators –
- Photographers –
- Editors –
- Copywriters –








