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Branding > 10.1 Company Logo

Polyester

by Bedow
Bronze

In the mid 90’s two suburban juniors got their hands on a personal computer and started experimenting. They called themselves Polyester and coded web pages — what we today call front end developing. Today, twenty years later, they are still experimenting, but now consider themselves seniors. 

With a communication concept based on the tagline “Since the Dawn of Markup” a custom rune-ish typeface was created by assembling the most common characters in markup language, >, / and <. The solution is a creative way to communicate “very old” and at the same time integrate markup language. The unique logotype stands out by itself and works both in-motion and as static.

Agency
Credits
  • Creative Directors Perniclas Bedow
  • Art Directors
  • Designers Anders Bollman
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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