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Promotion > 12.2 Poster Series

Poster campaign Plein Theater 2020

by Studio Matusiak
Gold

Public space as a stage. Plein Theater is a podium for the young and old, focusing specifically on the enormous wealth of diversity in its immediate surroundings of East Amsterdam: experienced and inexperienced theatre-goers, across all educational and economic backgrounds. Plein Theater creates a single community in which the bubbles of target groups dissolve, searching for common ground through an art form or theme. In collaboration with Plein Theater, Studio Matusiak has created campaign images in the form of rebuses referring to the programs. The images are used on the various channels that link to each other, and are also distributed as posters throughout the city. The posters are not only seen as advertising, but as works of art in themselves. By exhibiting them throughout the city, the posters come to be a stage. The images are also distributed as flyers and postcards; because of the originality and artistic quality they catch the eye, captivate, and are taken. More importantly, they become a fixture in the finder’s mind!  

In this series I decided to cast everyday people as models and not have them look straight at the camera, having them instead figure as ‘coat racks’ for the attributes that do the storytelling and deliver the message. Therefore all ‘models’ have objects covering their eyes as an experiment to see if the absence of eye contact can have a powerful effect in a poster image. 

First of a series of eight posters created for Plein Theater. The poster was created in January 2020 just before the Covid-19 crisis hit. It was the first of what was to become a series, and was intended as a jigsaw of different cultures and traditions. Over the course of the year it became Plein Theater’s Covid-19 image. 
Second of a series of eight posters created for Plein Theater. Promotion of becoming a ‘Friend of Plein Theater’. 
Third of a series of eight posters created for Plein Theater. The promotion of ‘Eetlokaal’, the small restaurant and rental space connected to Plein Theater.
Fourth of a series of eight posters created for Plein Theater. The promotion of the questionnaire theatre-goers are invited to complete after seeing a performance at Plein Theater.
Fifth of a series of eight posters created for Plein Theater. The promotion of ‘Nieuwe Noten’, Plein Theater’s innovative and experimental music program. 
Sixth of a series of eight posters created for Plein Theater. The promotion of Plein Theater’s activities for Children.

Agency
Credits
  • Creative Directors Paulina Matusiak | Studio Matusiak
  • Art Directors Paulina Matusiak | Studio Matusiak
  • Designers Paulina Matusiak | Studio Matusiak
  • Illustrators
  • Photographers Eddy Wenting and Paulina Matusiak
  • Editors
  • Copywriters
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