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Packaging > 13.3 Health & Beauty Packaging

Primeros redesign

by Primeros Prague a.s.
Bronze

The redesign of Primeros condom brand (established in 1909 in Prague) features a versatile motif range that stands out due to its bold colours and multivariant key visuals. Minimalist symbols pique the onlooker’s interest. Each box features a different texture as the result of diverse finishing techniques and gives customers the option to discover the special features of the packaging. The boxes boast true polygraphic porn, they feature embossing, partial varnish, metallic foil and luminescent printing. The package can be opened with just one hand and there is a scratch and win lottery on the back of larger boxes, to give customer an overall user friendly experience.
The aim of the whole redesing was to show condom, a product of daily use, can have an elaborate and eye-catching design. The redesigned logotype ties to the original one used in the first half on the 20. century.

Agency
Credits
  • Creative Directors
  • Art Directors Jakub Korous
  • Designers Jakub Korous, Matej Chabera
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Typografy Tomas Brousil
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