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Packaging > 13.5 Packaging Miscellaneous

Provenance

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Gold

Provenance makes high-quality homeware products from recycled, reclaimed and renewable materials. The packaging had to sell the story of the materials as much as the product and achieve a high shelf and low environmental impact. The brand language ?this is now? and ?this was? is used to introduce each item?s provenance. Boxes are made from strong orange, self-coloured, 100% (pcw) recycled board and left unbranded to encourage reuse (though easily recycled). Paper sleeves (80% (pcw) recycled paper (20% eco-pulp FSC-certified) carry the branding, with minimal ink and no foil blocking. Cut-outs highlight the materials used.

Agency
Credits
  • Creative Directors Robert Smith
  • Art Directors
  • Designers Andrew Hatcher
  • Illustrators
  • Photographers Alan Thornton
  • Editors
  • Copywriters Robert Smith
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