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Digital > 14.5 Motion Graphics

Rapid Response

by TRY Apt
Silver

The national professional council, “Early detection and rapid response”, shall give health personnel specific advice on how to obtain an overview, detect and give a rapid response if a patient has a worsening condition. We used the symbolism of a puzzle piece as a storytelling device throughout the film. That way, we emphasized the importance of forming and upholding a holistic patient view. It was important for the client that we bring warmth and positivity into the film’s message. We developed a visual style where the seriousness of the theme is treated with utmost respect, whilst at the same time giving room for playfulness and humor. In addition, we decided on using a life-like type of shading to give the film a soft atmosphere.

Agency
Credits
  • Creative Directors
  • Art Directors Tord-Øystein Stubberud
  • Designers Tord-Øystein Stubberud
  • Illustrators
  • Photographers
  • Editors
  • Copywriters Cato Gjertsen
  • Animation Tord-Øystein Stubberud
  • Sound Designer Kim M. Jensen
  • Producer Johanne Lund
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