rar - schönes

Bronze

Corporate design for rar, a concept store in Bezau, Austria.

“rar” is an old expression used in a particular dialect, spoken in an Austrian region called Bregenzerwald. It means scarce, seldom, rare… The perfect name for a concept store for fashion, accessories and more. We created an iconic script-signet for the shop, something playful which can be used as a design element in various ways – patterns, lines, symbols etc. The products in the store are carefully selected and well chosen. The shop itself is an experience – a very small boutique made from warm materials and high-quality goods. Consequently, we also decided to choose natural materials and recycled paper for the printed stuff. Material that has structure, feels warm and generates a real haptic experience. The colour spectrum refers to soil colours – earthy-brown, different shades of grey, black – and is a metaphor to the reduced architectural style and the traditional use of natural materials for which the region is well known for.