A packaging for Rauwolf coffee, roasted in Austria. The name refers to a botanist who was the first european to taste coffee and describing it’s flavour. The challenge was to create a packaging that would stand out for it’s visual concept and captivating packaging – eco look, but different from the usual brown eco-packaging. We created illustrations of fictitous plants to translate the taste profile of the different types of coffee like chocolate, almond or citrus flavours. On the packaging each coffee shows a unique plant allowing the client to know what flavour to expect. An ordinary brown eco-bag was printed in a slight white to give it a grey look. Yellow, blue and green lables show the category of each coffee.
- Creative Directors Franz Riebenbauer
- Art Directors Katharina Griesbacher
- Designers Katharina Griesbacher
- Illustrators Katharina Griesbacher, Manuela Neuner
- Photographers –
- Editors –
- Copywriters –