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Branding > 10.4 Printed Identity Applications

Rebranding of Prodental

by Betty + Betty

Prodental is a German manufacturer of dental prostheses, which produces the biggest part of his dentures in Turkey. In spite of the production abroad Prodental underwrites the same quality as a German laboratory. This is why they are able to minimize the laboratory costs for the dentist and his patient. 
A characteristic feature of Prodental is the familiar atmosphere, which leads to a very friendly and individual concept. By using pastel shades and a high intense of personal addressing in the communication materials, the positioning of Prodental as a family company and its claim to individual services was underlined.

  • Creative Directors Anastasios Koupantsis
  • Art Directors
  • Designers Anastasios Koupantsis
  • Illustrators
  • Photographers Dominic Heidl
  • Editors
  • Copywriters Matthias Berghoff
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