In this case the aim was to create an outstanding and unique show-package for a show which is dealing completely with the world of GAMES.
As everyone knows, the game-world is full of color, material, different seizes; an overkill of visual information.
The basic idea of the package was to draw a line between the massive and overloaded content of the show in comparism to the packaging; BUT (!) without losing the games-spirit and moving too far away from the target group, the heavy game-use and massive-multiplayers.
Opium started (together with the client) developing game-characters which have a similar reference to the real ones – drawings were made and the characters we created on paper. Then once the model were designed they became modeled and rendered in 3D – perfectly shaded but everything WITHOUT the color! ; only the shapes, forms as well as the typical movements were re-built.
In the end all character were put together in a whole abstract room and were composed together with a perfect interaction – cars with dolls, robots with pixels, cubes with lines ect. So a complete new amazing and fascinating look was generated but so “game-ish”.
The only color allowed is he chrystal-blue of the logo which gets sometimes reflected very subtle in the characters with their matte and powdered shading.
Also a full range of countdown numbers were created from 1-10 which then got composed as little universe of their own.
- Creative Directors Andreas Hoess (Red Bull)
- Art Directors Joerg Zuber (OPIUM effect)
- Designers –
- Illustrators –
- Photographers –
- Editors Volker Bahr (Red Bull, project management)
- Copywriters –