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Internal Production > 16.2 Digital Self-Promotion

RedCollar Font Website

by Red Collar
Bronze

RedCollar Font is a website presentation where we show the foundation stone of our new identity — our own corporate font.

The main task was to attract attention to the redesign of our corporate identity with a special focus on typography. We didn’t want the occasion to go unnoticed, as our type is a reflection of our temper and individuality.

We realized many various effects within one page, including WebGL scenes, interactions, animations, and 3D. Thanks to fast teamwork, gathering the effects took much less time than anticipated, and the presentation came out to be pretty eye-catching.

We moved away from the typical depiction of font case studies and presented the object with style, technologies, and sass. The promo site had a bomb-like effect in the digital community: numerous feedbacks full of admiration, mentions, and requests for purchasing the RedCollar font (though it’s not for sale).

Agency
Credits
  • Creative Directors Denis Lomov
  • Art Directors Daria Lomova
  • Designers Anna Mironova
  • Illustrators -
  • Photographers -
  • Editors -
  • Copywriters Daria Konovkina
  • Creative frontend developer Denis Safonov
  • 3D Designers Rita Galigina
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