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Branding > 10.5 Digital Identity Applications

Redefining the online presence of a leading opera house in Europe: De Munt/La Monnaie

by Verve by Vruchtvlees

The three hundred year old Théâtre Royal de la Monnaie, known far and wide as ‘De Munt’, in Brussels is one of the leading opera houses of Europe. The theatre has 500 employees, can accommodate a thousand people and the shows are always sold out.

”A fresher, clearer and younger identity, without putting off the current public.” That was the job description. Like many major cultural centres, De Munt experienced the problem that, although the ticket sales were stable, their public was growing older. New blood was needed in De Munt.

We defined De Munt’s online presence in 2016, taking the identity as a basis and translating it into an online version that was tailored to the needs of the younger audience.

  • Creative Directors Verve by Vruchtvlees
  • Art Directors Verve by Vruchtvlees
  • Designers Verve by Vruchtvlees
  • Illustrators -
  • Photographers -
  • Editors -
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  • Web development Tentwelve Brussels
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