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Branding > 10.6 Integrated Identity Applications


by Bleed

Retour is a new sustainable brand in Scandinavia with a mission of building new bicycles out of an abandoned, broken bicycle. The bicycles are manually refurbished, painted, and complemented with hand-picked quality parts. Retour employed and educate passionate social worker to create inclusive jobs.
Purposed and Need
To create an environmental project through social entrepreneurship and meaningful work has always been the main purpose of Retour. They come up with the idea of recycling the abandoned bicycle and create a new bicycle from it. Retour builds a foundation for the social worker—and trained them to get the best skills for repairing bikes. Retour needed a profile that reflected the name and the concept of their project. 
Implementation Method—Animated profile
The name Retour is a tribute to the ‘tours’ of the cycle sports. It’s also a metaphor for the bikes, given another tour, and re-activation of the younger generation. Our design solution provides Retour to have an animated profile that reflected that idea. The infinitive animated profile represents Retour as a re-cycling that always moving forward.
Design Result
We constructed a custom typeface for the logo. The letter “O” has a playful visual, that represent a broken tire. We would like to create a simple, yet a distinct visual that communicate Retour in both static and dynamic implementation.

  • Creative Directors Svein Haakon Lia
  • Art Directors
  • Designers Listya Amelia
  • Illustrators
  • Photographers Sebastian Dahl
  • Editors
  • Copywriters
  • Animation Nicolas Vittori
  • Project Manager Marie Steen
  • Photographer event Svein G. Kjøde
  • Videographer Andreas J. Riiser
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