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Packaging > 13.5 Packaging Miscellaneous

RINGANA Packaging: Pure Ingredients. True Effect.

by moodley brand identity gmbh
Bronze

Lots of work and several years of developing lead to RINGANA’s products.
Their standard is always as high as absolute freshness goes – without artificial ingredients, without compromises. A philosophy, the packaging should transport, too, while it focuses on the essential and also reflects the spirit of innovation. You see, RINGANA isn’t just uncompromisingly good when it comes to their products. The product range of RINGANA involve DRINKS, CAPS and PACKS amongst others. First step for moodley was to create a reduced, timeless design, that gives you an overview but also enables you to differentiate between products. At the same time it makes totally clear, we may be talking about different products, but one brand. Step two: an easier handling – for customers and employees who have to prepare products for distribution. Unnecessary razzle-dazzle or decoration didn’t get any place on the packaging, that – by the way – consists of 100 per cent recyclable materials.

Agency
Credits
  • Creative Directors Mike Fuisz
  • Art Directors Wolfgang Niederl; Sabine Kernbichler
  • Designers Sabine Kernbichler, Viola Prüller
  • Illustrators
  • Photographers Alex Krischner; Michael Königshofer; Lilly Mörz; Croce & Wir
  • Editors
  • Copywriters
  • STRATEGIC CONSULTING Gernot Leonhartsberger
  • BRAND CONSULTING Lisa Haller
  • PROJECT MANAGEMENT Lisa Haller
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