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Internal Production > 16.3 Self-Initiated Projects

Romeo & Juliet

by Beetroot Design Group

Ideas that seem impossibe to realise with traditional media, including design software, often trigger concepts for self initiated projects.
Using technology not just for the sake of it but as an aid device in order to design with it, we built some custom tools.
Those tools allowed us to experiment with the type of Shakespeare’s «Romeo Juliet». Along this text the word Juliet appears 180 times and the word Romeo another 308 times. We finally brought them together with 55,440 red lines.

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  • Art Directors ILIAS PANTIKAKIS
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