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Miscellaneous > 17.3 Signs & Displays

room graphic and guidance system


Domus Aurea is a noble metal trading company focusing on noble metal recycling, which also includes processing, smelting and components analysis tasks. This technical/analytical aspect is what distinguishes this company from the usual companies trading in used gold, and this characteristic was to be expressed also in the business location: 7000 iron bolts with gold-plated heads were used to built the company logo and to develop specific icons for the guidance system  –  thus using grid-patterned components made of base and noble metal alike to present the reception area, and to provide guidance into the remaining building parts as letterings. Translation guidance system: Werkstattbereich = workshop area, Besprechungsräume = conference rooms, Mitarbeiterbereich = staff area, Ausstellung  = exhibition, Kasse = counter.

  • Creative Directors Dagmar Korintenberg, Sandra Ewald
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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