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Publications > 11.4 Magazine

Sabat Magazine

by Sabat Magazine
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Sabat Magazine fuses witchcraft and feminism, ancient archetypes and instant art. Providing inspiration and empowerment for the witchy feminist community, Sabat encourages its readers to discover their powers within. Inspired by the #witchesofinstagram, it’s become a cult magazine for anyone carrying a nascent sorceress.
Sabat appeals to a design conscious audience. Leaving the content space to shine, we strive for a clever and conceptual take on witchcraft that flirts with minimalism. “Occult” stems from “to hide” and the hidden elements are key to the design of the magazine. The cover is minimal, the logo in varnish beckoning with a slight shimmer, suggesting that Sabat is something you need to enter to discover. Inspired by 15th century engravings and witch trial posters, with paper worthy of a “book of shadows”, we created a tactile object with a scent of the earth.
Sabat was imagined as a trilogy, echoing the Neo-Pagan deity the triple goddess and the three phases of the moon. Through three lenses – the Maiden, the Mother and the Crone – we explore what the darkly feminine can conjure in the modern woman.

Agency
Credits
  • Creative Directors Elisabeth Krohn
  • Art Directors Cleber de Campos
  • Designers Cleber de Campos
  • Illustrators
  • Photographers
  • Editors Elisabeth Krohn
  • Copywriters
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