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Packaging > 13.1 Packaging Alcoholic Drinks

Sandeman 225th Anniversary Collection

by VOLTA Brand Shaping Studio
Silver

In 2015, Sandeman celebrated its 225th Anniversary. Their pioneering spirit in the wine business has been unprecedented, with a permanent attitude of innovation and creativity towards its products and the business itself. Always true to its History, Heritage and Legacy, Sandeman is still true to itself and is now not only 225 years old, but also 225 years strong.
When they called VOLTA to help them celebrate their anniversary, they asked not only for a premium perception in every material produced, but also for us to develop a concept that truly explained the brand’s history and attitude. In close collaboration, we decided to create 6 stories, that together tell the story of The House of Sandeman’s 225-year-old success and commitment to quality. 
The Sandeman 225th Anniversary Collection is, first and foremost, a collection of stories. Bottled stories. Six bottles of Sandeman Vintage Porto 2000 wine, numbered 1 to 6, where each label relates graphically to its own story, emphasizing the collectible appeal. Their titles are: 
1. The Word  
2. The Spirit
3. The Journey
4. The Craft
5. The Pioneer
6. The Hat & Cape
VOLTA really wanted to improve Sandeman’s premium perception, showing that a very classic and conservative business such as Porto wine can work out of its comfort zone. Adding storytelling to this collection, the use of bold colours and unusual graphic arrangements, we created an image for this collection that is far from a typical Porto wine brand, while remaining very appealing and exclusive.

Agency
Credits
  • Creative Directors Pedro Vareta
  • Art Directors
  • Designers Pedro Vareta, Luís de Sousa Teixeira
  • Illustrators
  • Photographers Nuno Moreira
  • Editors
  • Copywriters Sílvia Alves
  • Project Manager Lourenço Neves
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