A custom type system for Russia’s largest bank rebranding (which is now SBER and rather an ecosystem than just a bank). The brief contained the list of 48 styles composed by Sberbank in-house design department. The type system is designed for all purposes of the SBER ecosystem.
Sans Text is a versatile sans serif family for conveying information on the screen, with options for interfaces, code, and ATMs. Sans Display has a more flamboyant nature and is heavily involved in creating the bank’s visual environment. Serif Text and Display are for long-term reading, especially from paper, and headlines. The spirit of the type family is modern, technological, and noble yet friendly.
- Creative Directors –
- Art Directors Alexandra Korolkova
- Designers Alexandra Korolkova, Vitaly Kuzmin, Alexander Lubovenko, Isabella Chaeva
- Illustrators –
- Photographers –
- Editors –
- Copywriters –