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Packaging > 13.3 Health & Beauty Packaging

Schneider am Berg

by Bleed
Silver

Schneider am Berg is the first product line by Schneider Cosmetics, a new Austrian lable who focuses on all organic skincare, handmade in the Austrian alps. Based on the concept »Nothing less then pure«, the packaging should stand out inbetween the variety of rather generic »apothecary« looking brands. The goal was to set a clear statement not just with the products itself but with a confident and uncompromising appeal when it comes to skincare. All bottles consist of 100% bio-degradeable polymere while the metal tubes are made of recyclable aluminium. The first product range is called »am Berg« which means »on the mountain«. For the design two contradictory aspects were blended together: The clean pure and the rough wild that could be seen as the nature in all of us. Therefor the visual profile was set on balance and discontinuity to emphasize the uncompromising brand approach. The colors black and white, a special detailed typography, custommade glyph extensions and icons became the collective tone of voice. An abstract mountain symbol for each product breaks the white purity of the containers. Silkscreen print, wrapping paper and product tags on haptic Federigoni Constellation paper finished off a successful product premiere.

Agency
Credits
  • Creative Directors Astrid Feldner
  • Art Directors
  • Designers Marc Damm, Mátyás Czél
  • Illustrators Marc Damm
  • Photographers Pernille Sandberg
  • Editors
  • Copywriters Sonja Commentz
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