The celebrated newspaper designer Lucie Lacava was appointed to create a complete redesign
of The Straits Times to celebrate the paper’s 170th anniversary in 2015. She commissioned me to create a broad palette of typefaces to help define The Straits Times’ new visual identity, and to support the typographic needs specific to a 21st century newspaper.
The type family had to be suitable for all the applications of the newspaper’s editorial range, both for headlines and text settings, and be versatile enough to work in all contexts, from main news section to the weekend magazine supplement, in print, online, and mobile devices.
This type family was created specifically with news publications in mind.
The very modest serifs of this type family give it more breathing space, making it seem generously spaced even when tightly set. Care was given to retain in the text weights the characteristic features found in the Headline weights, to maintain a consistent visual style. An additional set of fonts was created and redrawn for screen use (web & tablet) to ensure that the finer details of the characters would not suffer at lower resolution on screen.
- Creative Directors –
- Art Directors Lucie Lacava
- Designers Patrick Giasson
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
- Hinter Tom Grace
- Client-side Art Director Peter Thomas WIlliams