SF Bio Sans

Bronze

The brand experience of SF Bio is intended to deliver on ‘big emotions’, among other attributes, which demands a great deal from a typeface. The objective was also to create a communicative typeface that both touched the audience, and strengthened brand recognition. Having to appeal to a broad target audience, while at the same time providing a clear, unique character and distinctive brand signature presented an exciting challenge. The design of SF Bio Sans is based on a cinematic legacy, combining the notion of neon lights and glamour, but with a contemporary twist. SF Bio Sans is a typeface that has in inbuilt ‘smartness’, allowing it to be applied in a vast number of ways. It is solidly based on the DNA of the brand SF Bio and a result of a balance between cinematic traditions, the classic SF Bio logotype and the demands of today’s complex communications landscape.