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Miscellaneous > 17.3 Signs & Displays

signage system and interior design adidas laces

by Buero Uebele Visuelle Kommunikation
Silver

the name ?laces? has a metaphorical value, capturing what the building says about the networked communications of a globally active corporation ? a market leader in the development of sports goods and apparel. movement is the essence of sport ? and movement also defines the design language: turbocharged typography runs through the new adidas design centre. it is also reflected in the typeface of the signage system: fast and light, it leaps and bounds across walls and balustrades, its form vibrating and altering in the process.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers carolin himmel (project manager); andreas uebele
  • Illustrators
  • Photographers werner huthmacher; christian richters
  • Editors
  • Copywriters
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