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Packaging > 13.1 Packaging Alcoholic Drinks

SNAB - beer labels

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SNAB is short for Stichting Noordhollandse Alternatieve Bierbrouwers (Foundation Alternative Beer Brewers Noord Holland). A brewery that is run by beer-adventurers who aren’t afraid of exploring new tastes or improve on old, traditional recipes. But they know what they are doing; over the last 20 years they won over 20 prestigious prizes, not just in Holland, but also in Europe, the USA and even Australia.   Since last year we are re-designing the labels for all of their 10 different beers. 6 are finished and presented in this entry, the remaining 4 will be developed this year. We used the Futura BoldCondensed for the typography, specific colors for each of the beers and illustrations, by Johan Klungel, that highlight one aspect of each beer. On the back a little story explains something about the beer, completing the 6 bottled adventures!

Agency
Credits
  • Creative Directors Michiel de Blaey
  • Art Directors Tijs Bonekamp
  • Designers Michiel de Blaey, Tijs Bonekamp
  • Illustrators Johan Klungel
  • Photographers
  • Editors
  • Copywriters SNAB / BURO MET
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