StayAt is the leading chain of apartment hotels in Sweden. When they opened a new hotel they needed a wayfinding system and environmental graphics to harmonise with the building and their brand. Their guest are staying for long stays while working in Sweden so that they feel at home are very important. With simple yet warm materials and focus on the details we created an functional system that also gets forth the relaxed and playful feeling that StayAt communicates in.
StayAt is all about that little extra and we wanted to illustrate that through a play with perspectives and hidden small details and messages so that the guests always have something new to discover. Cork, plywood and lacquered aluminum where mixed together with hand painted areas that flows over the different materials and back to the wall. Every floor has it’s own colour and no signs are alike – even all the 133 apartment numbers are individually typographed.
- Creative Directors Tobias Ottomar
- Art Directors –
- Designers Sakura Klingtedt
- Illustrators –
- Photographers –
- Editors –
- Copywriters –