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Packaging > 13.3 Health & Beauty Packaging

Stoic. Gloves with strong durability

by OTVETDESIGN
Gold

Project
Disposable gloves package.
Target audience
B2b segment: supply departments of healthcare facilities, retail and catering companies.
Background
Disposable gloves are consumables commonly used by professionals in a variety of industries. One major caveat is that the products in this category can hardly depend on customer loyalty, with the principal distinction (and the main requirement) being puncture resistance.
Competitors’ packages
The industry has largely overlooked the branding in this category. In fact, none of the competitors have bothered to sort out the branding: everyone seems to be happy with perfunctory design solutions.
Solution
The idea was that the client would be the first in the segment to actually communicate the product’s main advantage – its durability. The package was to become the main brand positioning tool, not just an insignificant and utilitarian box.
Positioning
Gloves with strong durability.
Insight
Whatever the challenge, your gloves will be up to the task.
Name
Stoic – the gloves that stoically withstand just about any challenge.
Package
The package realistically imitates glove material. It appears that inside the package there is a sharp object that could potentially puncture the material, but it doesn’t. It only appears to stretches the elastic surface.
Thanks to the clear-cut and crisp solution, the design is both neat and distinctive, so the package will stand out on any surface, cluttered as it may be.

Agency
Credits
  • Creative Directors Vladimir Fedoseev
  • Art Directors Ksenia Okhotnikova
  • Designers Sergey Gurianov
  • Illustrators
  • Photographers
  • Editors
  • Copywriters Sasha Kizik
  • Design director Arina Yushkevich
  • 3d-designer Daria Lubashova
  • Analyst Daria Vorontsova
  • Strategy director Daria Sholomitskaya
  • Project manager Eugenia Strelnikova
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