hexagon shape call-to-action triangle button small triangle smalll vertical triangle
Digital > 14.1 Promotional Site

Storytrail, let the story be your guide.

by Bürocratik
Silver

Let the story be your guide. Explore the world’s best cities through our curious stories uncovering the historic, quirky, fascinating, weird and wonderful! Rome first, Los Angeles, New York, S. Francisco and Lisbon are next.
Storytrail is an website with carefully curated stories on the format of video guides. It features hundreds of small video stories per city that needed to be served through a browser without loosing fluidity and performance. The brief was to get a very straightforward and graphically simple with the key idea that the user never gets drowned with information and never gets lost. The solution was to create a website where after choosing the city/trail you would have absolute control over what to see next and where the story is situated. The user has 2 important ways to navigate: on the timeline that is an extension of the identity, and on the map if you never want to loose the geographic relation of the stories towards the city map.
The website is also profoundly optimised for mobile with lower quality videos for obvious bandwidth restrictions for roaming that a majority of tourists experiences. We also developed an app with an offline mode so that the users would have the city full contents right on the smart phone.

Agency
Credits
  • Creative Directors Adriano Esteves
  • Art Directors Bruno Amorim
  • Designers Bruno Amorim
  • Illustrators António Lourenço
  • Photographers
  • Editors João Esteves
  • Copywriters
  • Developer Daniel Vaz
  • Developer Marco Ribeiro
  • Developer João Matos
share this