Supreme Roastworks (SRW) is dedicated, passionate roastery & cafe in the Norwegian capital, home of some of the best coffee roasters in the world. They had more than two decades of professional coffee experiences when they first establish the roastery in 2008 and opened their first retail space in Gruneløkka early 2013. Titled as the home of world Brewers cup champion, SRW roasting and serving high-quality coffee.
SRW philosophy is to respect and care for the customer, the craftsmanship, the farmers, and a sustainable coffee production. A rebrand identity and packaging needed for SRW to present their dedication and passion in coffee. SRW came to Bleed for the shared reason of passion and dedication what we have in design (Bleed) and coffee (SRW).
The identity concept is called “the journey”, inspired by the country origins of the coffee.
The packaging needs a focus on the country origins. We created a system label that can be re-used, inspired by the farmers country.
The template has a focus on giving detail information to the customers in an easier way to read and navigate.
We created the SRW as a logo trademark for all the farmer’s countries and created a color-coded system based on the country flag. We also created an initial code type that based on the first 2 letters of the country.
- Creative Directors Dag Solhaug Laska
- Art Directors –
- Designers Listya Amelia
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
- Project Manager Benedicte Bølling