After having worked for 20 years in the coffee industry, Talor thought to herself: Wouldn’t it be nice to have super high-quality coffee but without all the attitude? Talormade is the story of Talor doing her own thing, resulting in fans all over the globe. These fans, of course, had to be given the possibility to order Talormade to their homes. The launching of the new webshop at the beginning of March 2020 turned out to be right on time.
As with Talormades visual identity, we wanted her webshop to reflect her personality. We wanted to make room for both fun and inspiration, at the same time as you easily can find the products that suit you. The goal was to recreate the colourful universe that you enter when you walk into one of Talormades physical shops.
With a coffee guide in a survey format, the visitors can get help to choose the coffee that is right for them. You can easily adjust the amount, the flavours, and how the coffee should be ground. A rich colour palette and a playful tone of voice are used to describe the different flavours, and the emojis and general playfulness reflect Talor herself and her way of talking to her more than 30 000 followers on social media. As a logged-in user, you can see your membership and orders. In this mode, we toned the playfulness down, to give the user a full and easy-to-understand overview.
- Creative Directors –
- Art Directors –
- Designers Evan McGuinness, Morten Håvik
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
- Developers André Elvan (Værsågod), Mats Mikkel Rummelhoff (Værsågod)