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Packaging > 13.1 Packaging Alcoholic Drinks

Tatransky caj - Tatratea

by KARLOFF s.r.o.
Bronze

Design studio Pergamen has created a new bottle, symbol and design for a popular strong Slovak spirit Tatransky caj – Tatratea. Inspiration for the shape of the bottle was a therm flask that is used in Tatra Mountains resorts in winter. A symbol “T” is made of elements inspired by traditional wood-carving, jewel-making and other folk arts. Decorative initial contains solar symbols for the circle of life, as well as symbols of love, happiness, fertility etc. Color palette was used to distinguish respective kinds of Tatratea according to the volume of alcohol (32 %, 42 %, 52 %, 62 %, 72 %).

Agency
Credits
  • Creative Directors Juraj Demovic
  • Art Directors
  • Designers Juraj Demovic, Livia Lorinczova,
  • Illustrators Livia Lorinczova
  • Photographers
  • Editors
  • Copywriters
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