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Packaging > 13.2 Food & Beverage Packaging

Tea Bar Clutch

by PROUDdesign

Tea Bar in Amsterdam based teashop where you experience tea in a new way. You can select and mix your own personal blend of loose-leaf tea.  PROUDdesign was asked to create a new loose-leaf tea concept for out of home use for women. A loose-leaf tea you can take and use anywhere you want. Fitting the company’s manifesto: ‘create your own personalitea’. We created the personal accessory you need to have for yourself and show of to others: the tea bar tea clutch. We used the known roll-your-own cigarette pouch and packed it with premium loose-leaf tea and 15 tea bag liners. A fill-your-own tea bag. The pouches are printed with distinctive material patterns outside with the Tea Bar brand pattern as lining inside. The labels have a distinctively fashionable design and name and are used to open and close the pouch. So don’t leave home without it! Always have your own tea at hand, in style, with this’ tea clutches. They are resealable containers with 15 empty tea bags and loose tea. Now you can enjoy your favorite tea anywhere. Choice of 3  flavors or rather three styles. Find your own personalitea.

  • Creative Directors Steven de Cleen
  • Art Directors
  • Designers Gertjan Muishout
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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