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Packaging > 13.2 Food & Beverage Packaging

Tea Bar

by PROUDdesign
Bronze

Tea Bar is an Amsterdam based teashop where you can actually select and mix your own blend of loose leaf tea. We were asked to create a pack for their most favourite and special blends of loose leaf tea.
We created a new positioning to express their unique proposition: Tea Bar: Create your own personalitea. Then we created a design to reflect this unique positioning by labelling each of their 9 favourite blends with special names and designs. Which reflects the special and individual character of each tea blend. A different, yet personal way to sell premium loose leaf tea through the sop and the web shop. A perfect give-a-way or keep-it-yourself. A range of 9 loose leaf tea blend variants in tins with individual sleeves. Additionally packed per 3 in a gift sleeve called men, women or green collection

Agency
Credits
  • Creative Directors Steven de Cleen
  • Art Directors
  • Designers Joep Janssen
  • Illustrators Joep Janssen
  • Photographers
  • Editors
  • Copywriters Steven de Cleen
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