Tea Bar is an Amsterdam based teashop where you can actually select and mix your own blend of loose leaf tea. We were asked to create a pack for their most favourite and special blends of loose leaf tea.
We created a new positioning to express their unique proposition: Tea Bar: Create your own personalitea. Then we created a design to reflect this unique positioning by labelling each of their 9 favourite blends with special names and designs. Which reflects the special and individual character of each tea blend. A different, yet personal way to sell premium loose leaf tea through the sop and the web shop. A perfect give-a-way or keep-it-yourself. A range of 9 loose leaf tea blend variants in tins with individual sleeves. Additionally packed per 3 in a gift sleeve called men, women or green collection
- Agency PROUDdesign
- Client Tea Bar
- Website http://www.teabar.nl
- Category Packaging
- Subcategory 13.2 Food & Beverage Packaging
- Awards Bronze
- Year 2013
- City amsterdam
- Country Netherlands
- Creative Directors Steven de Cleen
- Art Directors –
- Designers Joep Janssen
- Illustrators Joep Janssen
- Photographers –
- Editors –
- Copywriters Steven de Cleen
