Concept Print is a branding production company delivering print and custom manufactured branded products. In order to reach out to a bigger group of potentially customers Concept Print was looking into build a web-to-print service which allows users to upload their branding designs onto physical products which allow them to expand their branding touch points.
We were to build a proof of concept site with a limited selection of products. For the service we also created a sister brand named Templi.
The overall strategy for the service was to develop a solution that would largely appeal to the design community instead of targeting a large group of business owners in several sectors. By meeting the designers with their needs and expectations for such a service, we seek to create good ambassadors for the service towards the end-users; Buyers of design services and business owners who eventually order the products.
The concept was to build a most neutral and immediate interface, as well as develop a brand (Templi) that stayed out of the way and existed solely in the background. That way, the contribution of the designers into the service becomes the main focus of the experience.
In addition, important attributes such as quality and tactility have been ensured through a carefully directed product photo shoot.
- Creative Directors Erlend Tangen Istad
- Art Directors –
- Designers Umer Ahmed, Erlend Tangen Istad
- Illustrators –
- Photographers Rune Bendiksen
- Editors –
- Copywriters –
- Developer Shift