A shift towards digital design is opening up more possibilities for playfulness. Logotypes no longer need to be constrained to a rigid setting. Instead, they can be dynamic in both movement and style.
Californian director duo Terri Timely asked for a playful identity which would represent their quirky and humourous film style. Film, movement and time were keywords for the design.
The main logotype consists of a clock where numbers are replaced with the letters in Terri Timely. The typeface references a 1960’s French film magazine, nicely suited for a film directing duo. The chosen colour palette references classic clock handle colours and in its simplicity, manages to adapt itself to many scenarios.
On the company’s website, the logotype functions as a real time clock. When the clock handles shape the form of a T, it’s Terri O’Clock and time gets a shake-up. Reach the website at Terri O’Clock and you’ll be confronted with a whirling moving webpage. It happens 22 times a day.
A simplified version of the main logotype was also designed for use on smaller areas such as avatars and favicons. A wallpaper was created, using dissected clock handles in a scattered pattern. This takes form as both a static wallpaper for print and an animated wallpaper for digital.
- Creative Directors Perniclas Bedow
- Art Directors –
- Designers Anders Bollman, Mattias Amnas, Petter Dybvig
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