
Bronze
The idea of ”the essential” behind the birth of this line is quite simple and comes from a pharmacist with a relevant experience. We used the same straightforward approach for the packaging: white bottles and a design referencing the essential. Our inspiration was the design structure and related function of the highly popular video arcade game, ”Space Invaders” (released in 1978). Each of the 4 different bottles in our packaging carries a quasi recognizable shape modeled after an animal or other natural form. The elements forming each shape are the same, the basics, so to speak, but their different configuration creates a series of possibilities.
Agency
- Agency GRIGORIOS TSAKNAKIS & Co. / mousegraphics
- Client The Basics
- Website –
- Category Packaging
- Subcategory 13.5 Packaging Miscellaneous
- Awards Bronze
- Year 2015
- City 15127
- Country Greece
Credits
- Creative Directors Greg Tsaknakis
- Art Directors Greg Tsaknakis, Thalassinos Anastasiou
- Designers –
- Illustrators –
- Photographers –
- Editors –
- Copywriters –


