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Packaging > 13.5 Packaging Miscellaneous

The Basics

by GRIGORIOS TSAKNAKIS & Co. / mousegraphics
Bronze

The idea of ”the essential” behind the birth of this line is quite simple and comes from a pharmacist with a relevant experience. We used the same straightforward approach for the packaging: white bottles and a design referencing the essential. Our inspiration was the design structure and related function of the highly popular video arcade game, ”Space Invaders” (released in 1978). Each of the 4 different bottles in our packaging carries a quasi recognizable shape modeled after an animal or other natural form. The elements forming each shape are the same, the basics, so to speak, but their different configuration creates a series of possibilities.

Agency
Credits
  • Creative Directors Greg Tsaknakis
  • Art Directors Greg Tsaknakis, Thalassinos Anastasiou
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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