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Digital > 14.4 Mobile Apps

The “Charge up to e-Golf app”

by APT
Bronze

Challenge:

Launch the all electric e-Golf in Norway & in order to create sales: Generate as many test drives as possible.

Idea:

Norway has one of the highest smartphone penetrations in the world
With a great number of smartphones comes a great number of daily charging-sessions.
So: We created an app that connected the action of charging smartphones with the e-Golf.
The “Charge up to e-Golf app” gave you a raffle ticket every time you charged your phone. At the same
time you got a fact about one of the innovative features of the car.
You got extra tickets for sharing the campaign on Facebook, and when you registered for a test drive.

Results:

In a country with a population of just five million, the app was downloaded more than 100 000
times. The app was number one at the App Store for more than two weeks. The app was also top ranked
at Google Play. The campaign was shared 35 000 times on facebook.
The test drive-goal for the campaign was 750 times. The campaign generated over 13 000 test drives: An
all time high in Norway. The interest for test drives was so high that many retailers had to exceed their
business hours in order to meet the demand.
And most importantly: At the end of the campaign, the e-Golf was the most sold electric car in Norway.

Agency
Credits
  • Creative Directors
  • Art Directors Sebastian Rasch
  • Designers Sebastian Rasch
  • Illustrators
  • Photographers
  • Editors
  • Copywriters Torkild Jarnholt
  • Copy Writers Øystein Halvorsen
  • Art Director Karin Lund
  • Consultant Morten Polmar
  • 3D Motion Graphics Christian lundvall
  • Project Manager Cathrine Wennersten
  • Digital Producer Geir Skorstad
  • Devolopers Simen Øian Gjermundsen
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