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Promotion > 12.3 Brochure

The Correspondent: Founding Principles

by Momkai

News as we know it leaves us cynical, divided, and less informed. The Correspondent is a movement for unbreaking news, changing what news is about, how it’s made, and how it’s funded. We crowdfunded $2.6M from 45,888 members in 130+ countries, setting a world record. For us at Momkai, co-founding this journalistic revolution meant designing and executing a complete crowdfunding campaign in all its outings, including the slogan Unbreaking News.

To achieve our goal of making ‘unbreaking news’ a reality, we had to play on the notion of ‘breaking news’. To do this, we spent a year building a network of ambassadors to demonstrate social proof. We fostered relationships with high-profile individuals like civil rights activist DeRay McKesson, Wikipedia founder Jimmy Wales, and many more. We visualised this social proof with ambassador quote cards for all communicative channels.

To convince these high profile individuals of our cause we designed our own ambassadors booklet. This booklet contained the founding principles behind our journalistic movement. With the size and texture of a passport it was an easily digestible format for our journalistic philosophy and simply too nice to just throw away

  • Creative Directors Harald Dunnink
  • Art Directors Harald Dunnink, Martijn van Dam
  • Designers Martijn van Dam
  • Illustrators Cléa Dieudonné
  • Photographers
  • Editors
  • Copywriters Rob Wijnberg, Harald Dunnink, Ernst-Jan Pfauth, Jessica Best
  • Print producer Tim Beijer
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