— CHALLENGE: Present vast datasets on market research data in a short (2-min), engaging, interactive way using creative technologies
— TARGET AUDIENCE: Visitors of the Google’s Experience Centre The Foundry
We were asked us to create an exciting experience for visitors of Google’s experience centre The Foundry. The Foundry is Google’s first customer experience center outside the US and houses a 360-seat auditorium, meeting rooms, and numerous of interactive installations.
Leveraging various researches on consumer behavior and smartphone use, we created a gesture-controlled game that engages visitors in a dialogue with Google about the role that the smartphone plays in our day-to-day lives.
Capturing Google’s visual, accessible and playful style was key. By focusing on the data and the novel style of interaction, the interface was designed to be clear and to the point.
The game framework was setup in a modular way. This enabled the application running the game to draw from a library of design assets such as background scenery, shops, street furniture, countless characters, and clothing combinations.
Personalization was achieved by allowing the assets to be changed according to the ‘country level’ on display.
By involving Google employees from 36 countries, we were able to use realistic character names and check typographic styles for storefronts to add relevance to the different nationalities visiting.
— SOLUTION: Interactive installation
— RESULT: 15000 visitors per year are brought into contact with Google’s market research through this game. Brief exposure to the game has shown noticeable retention of insights amongst visitors
- Creative Directors Thomas Clever, Gert Franke
- Art Directors Thomas Clever, Gert Franke
- Designers Pietro Lodi, Wouter van Dijk
- Illustrators Roland MacDonald
- Photographers –
- Editors –
- Copywriters –
- Developer Wilco Tomassen
- UX Designer Wouter van Dijk