The Greek Foundation

Gold

The Greek Foundation is a newly formed organization promoting Greek culture and Greek cultural products on a global scale. The foundation invited us to design its logo that had to justify its mission and convey a certain “Greekness” without being cliché.
For our design we simply “borrowed” the light-blue lines of the Greek (Hellenic Republic) National Flag and presented them in their minimal simplicity as a sub-brand of Greece itself. This dynamic logo system, literally sources from Greece, but it also minimalizes the geometry of the flag into a horizontal composition suggesting the solidness of a structure. A typographic system that follows the adaptive grid of the logo form provides the designer with endless format possibilities.