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Branding > 10.2 Brand Logo

The Greek Foundation

by Beetroot Design Group

The Greek Foundation is a newly formed organization promoting Greek culture and Greek cultural products on a global scale. The foundation invited us to design its logo that had to justify its mission and convey a certain “Greekness” without being cliché.
For our design we simply “borrowed” the light-blue lines of the Greek (Hellenic Republic) National Flag and presented them in their minimal simplicity as a sub-brand of Greece itself. This dynamic logo system, literally sources from Greece, but it also minimalizes the geometry of the flag into a horizontal composition suggesting the solidness of a structure. A typographic system that follows the adaptive grid of the logo form provides the designer with endless format possibilities.

  • Creative Directors Yiannis Charalampopoulos
  • Art Directors Ilias Pantikakis
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Motion Graphics Haris Chatzibaloglou
  • Sound Karolos Gakidis
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