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Publication > 11.1 Book Layout

The Homecoming. Roche in Riga: a Historic Remediation

by Alexey Murashko
Silver

The book conveys the story of the functionalist building on the corner of Miera and Palīdzības streets in Riga built by Roche in 1932, expanding its operations in Eastern Europe. The structure was one of the first modernist buildings commissioned by Roche and signified a new business style and a new level of corporate presence in Latvia. The genuine gem of the building besides its peculiar façade is its historic wooden staircase. In Roche corporate philosophy staircases are a metaphor of gradual, but consistent development and growth. The design of the cover and the modular grid for internal pages have been inspired by the building’s façade tiles and their proportions. The book draws tonal parallels with the building’s exterior and interior, culminating in a brown signature of pages of gradually changing widths ― those hold the milestones of the building’s dramatic transition and make a visual allusion to its heart ― the main staircase. It connects two parts of the edition — the historical part on ivory coated paper, and the modern part on white one of the same quality. The edition is set in Monotype Plantin for the body text, its contemporary interpretation — Tiempos Text by Kris Sowersby for captions and Theinhardt by François Rappo for the headings and marginalias bridging the aestetics of early modernism and perception of contemporary functionalist typography.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers Alexey Murashko
  • Illustrators
  • Photographers Alexey Murashko, Romāns Šklenniks
  • Editors Alexander L. Bieri
  • Copywriters
  • Printing and binding Jelgavas tipogrāfija
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