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Branding > 10.2 Brand Logo

The Life Goddess

by Beetroot Design Group

“The Life Goddess” is a wonderful little shop that brings the best ingredients of Greek nature in the heart of London.
The all-Greek delicatessen food shop “Life Goddess” in London commissioned us to design its brand identity including a striking logo
Our “Life Goddess” logo sports an image of Amalthea – the nymph who in her for distinguished form as a divine goat nursed Zeus who would become the father and head of the whole Olympian god pantheon and whose sacred horn could create unlimited superior quality nourishment. A divine goat suggesting quality nourishment and abundance is encircled within a golden sun suggesting the warmth responsible for the unique sweet ripening and growth of most of Greek products.

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