hexagon shape call-to-action triangle button small triangle smalll vertical triangle
Branding > 10.2 Brand Logo

The Life Goddess

by Beetroot Design Group
Bronze

“The Life Goddess” is a wonderful little shop that brings the best ingredients of Greek nature in the heart of London.
The all-Greek delicatessen food shop “Life Goddess” in London commissioned us to design its brand identity including a striking logo
Our “Life Goddess” logo sports an image of Amalthea – the nymph who in her for distinguished form as a divine goat nursed Zeus who would become the father and head of the whole Olympian god pantheon and whose sacred horn could create unlimited superior quality nourishment. A divine goat suggesting quality nourishment and abundance is encircled within a golden sun suggesting the warmth responsible for the unique sweet ripening and growth of most of Greek products.

Agency
Credits
  • Creative Directors BeetRoot Design Group
  • Art Directors BeetRoot Design Group
  • Designers BeetRoot Design Group
  • Illustrators BeetRoot Design Group
  • Photographers BeetRoot Design Group
  • Editors BeetRoot Design Group
  • Copywriters BeetRoot Design Group
share this