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Digital > 14.2 Information Site

The Metropolitan Museum of Art website

by Cogapp

The Metropolitan Museum of Art is a world-class organisation, with a recognisable brand to match. In partnership, we established that the central design objective was to encourage greater familiarity with the Museum by ensuring consistency between the online experience and the physical building.
Keywords informed the foundation of our work and the resulting digital identity: Epic, Classical and Inspirational.
Connecting people to the experience of the building is achieved via a sophisticated colour palette, with newly commissioned photography of the galleries. The design is simple and confident, allowing beautiful images and artworks to become the focal point of the user experience. Neutral tones are complemented with a fresh, white canvas that houses crafted yet accessible typography, enabling intuitive navigation and clear orientation across the entire website.

  • Creative Directors
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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